Alan Charlesworth is a senior lecturer in marketing and e-marketing at a UK university and has been involved in e-commerce in either practical, training, research or academic roles since 1996.

His own web site can be found on: Alan Charlesworth . eu, including a full profile.

He is the author of five books : Key Concepts in e–Commerce, Internet Marketing - a Practical Approach, Digital Revolution, a glossary of Internet Marketing terms, phrases and concepts,  choosing the right domain name and co–author of another, Online Marketing - a Customer-Led Approach.

If my main website is on a different domain - why this website?

Although the value of a search term being within a domain name might be debatable – what is undisputable is the impact of the suffix. Perhaps not fully appreciated by those Americans who have not left their own shores is that in the rest of the world the major search engines allow users to search 'the web' (ie the world) or 'local' (eg 'pages from the UK') ... and in the latter, local suffixes are given priority.

For example, my own website – which is on a .eu suffix – is top of the Google 'global' search for my name – but if I search on 'UK only', the site is on page five or six.  Hence the reason I have registered this domain name - it is purely to get  me high in the  'UK only' search results.